BUILDING A PURPOSE-DRIVEN WELLNESS BRAND
DIANO STOBO | FOUNDER & CEO, THE RETREAT COSTA RICA
18TH NOVEMBER | 17:00 CET
WORKSHOP OVERVIEW
Wellness is the most overused word in the industry, and guests can tell when it's just a buzzword. This interactive session shows you how to build a brand on something real: your purpose.
Diana Stobo, founder of The Retreat Costa Rica, shares how a deeply personal belief - that healing happens through food and love - became the foundation for every decision in her business. Then she walks you through the same process for yours.
Whether you're launching a retreat leadership practice, a skincare line, a studio, or a hospitality brand, you'll work through short, guided exercises to uncover your purpose, translate it into a clear promise and daily practices, and set the boundaries that keep your brand true when trends and opportunities tempt you off course.
You'll leave with a one-sentence purpose, a first draft of how it shows up in your business, and a simple filter for the decisions ahead.
KEY OUT-TAKES
Together you will explore:
What "purpose-driven" really means, and how to tell purpose from performance.
How to find your purpose by starting with your own story: your gift, your ache, and what home means to you.
How to translate personal purpose into a clear promise, daily practices, and firm boundaries.
How to weave unexpected, signature details into every touchpoint so your brand is felt, not just seen.
How to use a simple purpose filter to say yes and no to opportunities, partnerships, and trends.
SESSION DETAILS
Hosted by Diana Stobo, Founder and CEO of The Retreat Costa Rica.
Session will be held online via Zoom
Wednesday 18th November
17:00 CET
Price: Complimentary
YOUR HOST: DIANA STOBO
I’m Diana Stobo, an entrepreneur, bestselling author, chef, and founder of The Retreat Costa Rica, an award-winning luxury wellness destination recognized as one of the world's leading destination spas. For more than two decades, I’ve been passionate about helping people transform their health through nutrition, longevity, holistic wellness, and meaningful human connection.
Throughout my career, I’ve founded multiple wellness businesses, authored several books, spoken internationally, and had the privilege of guiding thousands of people on their wellness journeys. My work blends science with ancient healing traditions, always with a focus on creating experiences that inspire lasting change.
Today, my passion extends beyond wellness to mentoring retreat leaders and entrepreneurs on how to build purpose-driven businesses and design transformative guest experiences that truly meet people where they are. I believe wellness travel has the power to change lives, and I’m committed to helping elevate our industry through authenticity, innovation, and genuine hospitality.
The Source - Transformation Series offers a monthly programme of workshops delivered by leading voices in wellness travel. All sessions are complimentary upon registration. If you’re interested in becoming a speaker, please email info@theretreatshow.com